JSON column for flexible schema extensions

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PostgreSQL's jsonb columns provide schema flexibility for semi-structured data without sacrificing query performance. I use JSON columns for user preferences, feature flags, or metadata that varies by record type. Unlike traditional EAV patterns, jsonb supports indexing and efficient queries via GIN indexes and operators like @> (contains) or -> (extract). The store_accessor method creates virtual attributes that feel like regular columns while being stored in the JSON field. This approach balances structure and flexibility—core attributes remain as columns for performance and integrity, while optional or variable attributes live in JSON. The downside is reduced type safety and schema enforcement compared to dedicated columns.